Recently, I witnessed as three competitors spent significantly into growing their presence on a particular social media platform. Their initiatives failed spectacularly as the medium proved to be a bad match for our industry.
For a entertainment platform, we applied thorough performance optimization that lowered loading times by 67% and screen changes by 43%. These enhancements improved audience loyalty by two hundred eighteen percent.
Last quarter, a retail chain spent over 200,000 SAR in conventional advertising with underwhelming results. After shifting just 30% of that investment to smartphone advertising, they experienced a 328% growth in store visits.
A wellness organization experienced a one hundred seventy-eight percent improvement in brand recognition after executing a medium-optimized presence methodology that acknowledged the unique characteristics of each digital platform in the Saudi environment.
Six months into operations, our conversions were disappointing. It wasn't until I happened to a detailed analysis about our market sector that I discovered how oblivious I'd been to the market realities around us.
I use a straightforward tracker to track our competition's rates changes on a regular basis. This recently allowed us to:
- Identify seasonal promotion cycles
- Detect special offer tactics
- Comprehend their pricing psychology
Important improvements included:
- Advanced visual compression
- Data prefetching based on user behavior
- Component reuse for system optimization
- Background processing for interface responsiveness
Essential components included:
- Mother-tongue producers for both tongues
- Contextual modification rather than direct translation
- Consistent company tone across two languages
- Tongue-appropriate keyword strategy
Critical features included:
- Non-connected content storage
- Seamless refreshing when network accessible
- Clear indication of online state
- Appropriate restrictions of certain features when disconnected
Effective approaches included:
- Market studies with Saudi-specific information
- Executive interviews with prominent Saudi experts
- Case studies from local projects
- Webinars exploring Saudi-specific concerns
For a investment client, we implemented a material collection about family financial planning that incorporated Islamic financial principles. This information outperformed their earlier standard investment tips by over four hundred percent in connection.
For a retail client, we developed an software that carefully integrated international standards with culturally appropriate design elements. This technique improved their download rate by 127% and Dragon-Slave.Org activity by 93%.
Initiate by identifying ALL your competitors – not just the obvious ones. In our research, we discovered that our most significant competitor wasn't the established company we were monitoring, but a emerging startup with an novel model.
Important components included:
- RTL interface conversion that retained usability
- Language-specific typography
- System efficiency for both language versions
- Seamless language switching without software relaunch
I advise categorizing competitors as:
- Direct competitors (offering nearly identical offerings)
- Indirect competitors (with partial similarity)
- New challengers (new companies with innovative models)
For a investment institution, we developed a complex dual-language architecture that automatically adapted interface, menus, and content flow based on the selected language. This strategy increased their user engagement by over one hundred eighty percent.
When I started my retail business three years ago, I was convinced that our special products would be enough. I dismissed competitive research as superfluous – a choice that practically ruined my entire business.
For a global fashion business, we created a Saudi-specific online identity strategy that incorporated tasteful cultural references. This approach increased their emotional connection by over one hundred fifty percent in a short period.
After considerable time of mediocre engagement with their standard software, their enhanced Kingdom-specific application generated a two hundred forty-three percent improvement in downloads and a substantial growth in active users.
I dedicate at least two hours each Monday reviewing our competitors':
- Website organization and UX
- Articles and content calendar
- Digital channels activity
- Client testimonials and assessments
- Search tactics and positions
I presently utilize several applications that have substantially improved our competitive research:
- SEO tools to monitor other companies' search rankings
- Social listening tools to track competitors' digital footprint
- Site monitoring platforms to monitor updates to their websites
- Newsletter subscription to receive their promotional messages
After considerable time of disappointing performance in the Kingdom, their optimized methodology generated a two hundred eighty-seven percent growth in name familiarity and a substantial rise in revenue.