diff --git a/doc/userguide/rules/index.rst b/doc/userguide/rules/index.rst
index 582520ebf9..c8b586feca 100644
--- a/doc/userguide/rules/index.rst
+++ b/doc/userguide/rules/index.rst
@@ -39,6 +39,7 @@ Suricata Rules
    websocket-keywords
    app-layer
    xbits
+   noalert
    thresholding
    ip-reputation-rules
    ipaddr
diff --git a/doc/userguide/rules/noalert.rst b/doc/userguide/rules/noalert.rst
new file mode 100644
index 0000000000..51dfe5de1f
--- /dev/null
+++ b/doc/userguide/rules/noalert.rst
@@ -0,0 +1,39 @@
+Alert Keywords
+==============
+
+.. role:: example-rule-options
+
+In addition to the action, alerting behavior can be controlled in the rule body using the ``noalert`` and ``alert`` keywords.
+Additionally, alerting behavior is controlled by :doc:`thresholding`.
+
+noalert
+-------
+
+A rule that specifies ``noalert`` will not generate an alert when it matches, but rule actions will still be performed.
+
+``noalert`` is often used in rules that set a ``flowbit`` for common patterns.
+
+``noalert`` is meant for use with rule actions ``alert``, ``drop``, ``reject`` that all explicitly or implicitly include ``alert``.
+
+.. container:: example-rule
+
+   alert http any any -> any any (http.user_agent; content:"Mozilla/5.0"; startwith; endswith; \
+   flowbits:set,mozilla-ua; :example-rule-options:`noalert;` sid:1;)
+
+This example sets a flowbit "mozilla-ua" on matching, but does not generate an alert due to the presence of ``noalert``.
+
+.. note:: this option is also used as ``flowbits:noalert;``, see :doc:`flow-keywords`
+
+alert
+-----
+
+A rule that specifies ``alert`` will generate an alert, even if the rule action doesn't imply alerting.
+
+This keyword can be used to implement an "alert then pass"-logic.
+
+.. container:: example-rule
+
+   pass http any any -> any any (http.user_agent; content:"Mozilla/5.0"; startwith; endswith; \
+   :example-rule-options:`alert;` sid:1;)
+
+This example would pass the rest of the HTTP flow with the Mozilla/5.0 user-agent, generating an alert for the "pass" event.